T1D: Any Stage – Any Age
For more than 40 years, JDRF has been a leader in the search for an end to type 1 diabetes, through both research funding and advocacy. During that time, we have always talked about a cure as a singular destination: a return to normal physiology.
But today, we realize that a cure is not just a destination but also a journey along a path. And we recognize that a part of our mission must be to keep those living with type 1 today alive and healthy until we arrive at the end of that path.
In addition, we understand that the word “juvenile” is no longer descriptive of the disease or those burdened with it. JDRF market research tells us that, today, 85 percent of those in the U.S with type 1 diabetes are adults. We must communicate that JDRF is an organization for ALL ages, and ALL stages of this disease.
The JDRF identity was created with these key considerations in mind. We have dropped the formal name “JDRF” from our identity and will be known simply as JDRF – 4 letters instead of 4 words. This better reflects our commitment to work for ALL those with type 1 diabetes.
An essential graphic element in the logo design is the unique and clever inclusion of the “T1D” symbol. Intentionally subordinate to the JDRF name, the symbol reinforces our focus on type 1 diabetes, and moves us toward establishing T1D as identifiable shorthand.
Another unique and recognizable element is the “momentum lines” that frame the JDRF name on top and bottom. This element adds more energy and motion to the overall look and feel of the identity. Most important, it is reflective of both the progress we’ve made and the accelerated progress we aim for.
The logo works in conjunction with the brand tagline to create an impactful and memorable identity.